Our Ethos & Culture

At Duo our business is founded on being transformational versus transactional. We don’t believe in doing things to just tick a box or implementing purposeless policies and procedures. We focus on driving culture change that sticks, and creates real, tangible results. The perfect example of this is at the core of our business, we believe that by understanding behaviour, which is at the root of most challenges and opportunities in any business, we can help our clients transform how they do business, how they deliver to clients, and ultimately how they grow & scale. In essence, we help our clients out-behave their competition.

Our purpose, both internally and with our clients, is to leave a meaningful lasting impact, with every experience.

This can be in 1-2-1 sessions with executive teams, running employee engagement sessions or during implementation of a new recruitment process. We focus on the experience we are creating for our clients and their people, and how that has a sustainable, positive impact on the growth of their business.

We reach our purpose through living our 3 core values that drive our behaviour every day and result in the outcomes we want for our clients.

Value human connection.

Connection and collaboration are at our core. We build meaningful partnerships that creates a seamless extension between our business, and our clients, at every level.

Inspire and be inspired.

We make it our mission to be thought leaders, and change makers. We explore endless possibilities to solve traditional challenges, with forward thinking solutions.

Create real results.

Meaningless statistics just aren't in our wheelhouse. All of our work is laser focussed on creating tangible value, completely aligned with achievement of our clients goals, in order to deliver real business impact, every time.

The Team

  • Laura Weaving


    Laura is the Founder and CEO of Duo, and has an extensive background in behavioural change, organisational culture, and people strategy development for growth focussed businesses.

    Laura established Duo in 2014, launching the business first in the US, quickly followed by an office in the UK. 

    Prior to establishing Duo, Laura set up and managed several other high growth international businesses, providing her with key experience in navigating the ever changing complexities of diverse organisational landscapes. Through the building of high level relationships with SMEs to large corporate clients, she developed a breadth and depth of experience around what attracts and engages high performing people.

    In addition to leading the vision and commercial growth strategy for Duo, and delivering strategic insight for Duo’s clients, Laura also holds a number of external positions within other high growth businesses, steering groups and boards, giving her a well rounded view of the people challenges, and solutions, needed for high growth businesses to be successful.

  • Sarah Callender


    Sarah is the COO of Duo, and leads on customer experience and operational strategy. Sarah’s wealth of business knowledge, coupled with her experience as a qualified behavioural change coach, perfectly places her to work with growth focussed businesses on leading and navigating strategic change.

    Alongside her role at Duo, Sarah also leads the vision and growth strategy for an online technology business, strategically growing high level relationships, ensuring delivery of commercial objectives and directing the internal business culture.  

    Sarah’s previous experience includes co-founding a number of technology businesses – focussing on taking new products & services to market, managing collaborative projects and leading on investment decisions. Add to this, her previous experience as a business adviser working with SMEs across a wide range of sectors, and her current external positions on a number of steering groups and boards, she has detailed and ongoing insight the challenges high growth businesses face.

  • Ross Golightly

    Non Executive Director

    Ross is an experienced Growth Strategist who works with ambitious, growth-led companies. He has over 16 years of experience and has held senior Commercial and Strategic roles across the UK, Europe and the Middle East for organisations such as Electrolux and PPG Industries. His firm, Sphera Consulting Ltd, has a broad client portfolio of high-growth businesses. Ross joined the Board at Duo having previously worked with the company during a 2 year growth period.

  • Anna Devitt

    Marketing Manager

    As marketing coordinator, Anna undertakes the research and creation of Duo’s content marketing strategy, while overseeing the company’s day-to-day marketing activity.

    From her Business Management studies, Anna has a strong marketing & general business background and uses this experience to also support the Duo team in the development of new products & services, and client management. 

  • Emma Weatherly

    Operations Manager

    As the Operations Manager, Emma is responsible for the operational procedures that underpin the day to day activities at Duo. Emma is a skilled project manager, with 15 years experience in coordinating, marketing and delivering large scale projects and events. With a keen eye for detail, Emma is perfectly placed to oversee the smooth running of Duo’s daily operations. 

  • Martyna Grymula

    Business Development Assistant

    As Duo’s Business Development Assistant, Martyna supports the growth of the business from helping the implementation of Duo’s new business development strategy to the launch of new products and services.

    From her International Business Management studies, Martyna has gained strong project management skills and much knowledge in research, marketing, consulting & business operations which gives her experience to support the Duo team in achieving business development goals.