Are you attracting purple squirrels?

Is your recruitment strategy attracting purple squirrels? The “purple squirrel” is the most valuable recruit you could employ. They are the innovators and game changers that drastically improve business operations, and one single purple squirrel hire can often be more valuable than all other hires that year. As mentioned in our post last week, theRead the full article…

The Freedom & Responsibility Culture of Netflix….and why you should sit up and take notice!

Netflix have created a real buzz around their revolutionising of traditional HR and their powerpoint deck on the Freedom & Responsibility Culture has been viewed on the web more than 5 million times. Now why should we sit up and take note of what they have to say…. well here’s just a couple of reasons: TheyRead the full article…

Make sure your video communication stands out…

As we discussed in our earlier post about WestJet’s video campaigns, video is an important tool in talent communications. As with any form of communication, there are a lot of templates out there and typically good recruitment videos will showcase some of the following: Employee Testimonials – Nothing resonates more with future employees than current employees talkingRead the full article…

Take some notes from WestJet!

Video campaigns are one of the most effective ways to get your message across, whether this is to a sales audience, or potential talent. There is one company that is firmly on our radar and doing all the right things with their video marketing from both a customer and talent attraction perspective. Check these out…..Read the full article…

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